NEW YORK — Intima America, the lingerie trade show owned and operated by Germany-based exhibits giant Messe Frankfurt Inc., will have a lot on its plate at the three-day edition that begins Sunday.
For starters, Intima America, which is the parent of the long-established Intimate Apparel Salon, will be staged for the first time in 50,000 square feet at the North Pavilion of the sprawling Jacob K. Javits Convention Center, where more than 330 intimates brands from more than 13 countries will be showcased.
An expansive product list will include daywear, foundations, sleepwear, loungewear, activewear, hosiery, children’s innerwear, swimwear and lingerie for plus sizes, as well as men’s products, and textiles and trims.
Elly Ahn-McCloud, show manager, said, based on preregistration, attendance is expected to be close to 3,000, including many new visitors.
“I think we are going to get great crossover traffic because the Accessories Circuit show, and two ready-to-wear shows, Moda Manhattan and Fame, will all be staged at the Javits Center at the same time,” Ahn-McCloud said.
In addition to the change of location — the fair was formerly held at the Broadway Millennium Hotel — there will be a host of entertaining and educational events created to provide directional trends and whet the appetite for fashion lingerie.
Several runway fashion shows featuring 37 lingerie and swimwear vendors will be presented Sunday and next Monday at 10:30 a.m. and 3:30 p.m. The fashion shows will be organized by Beth Sobol, producer of the Fashion Week of the Americas events in Miami Beach.
Another area of interest will be several seminars designed to provide the latest information on trends, style and design directions in 2004 for the industry and insights on better business management for retail operations.
Headlining the program will be two presentations by Promostyl, an international trend and design agency that forecasts changes in the way people live, dress and purchase apparel and accessories. Rita Nakouzi, a trend consultant for Promostyl, will discuss the blurring lines between lingerie and beachwear, and how both markets borrow details, silhouettes and fabrics from each other.
A second workshop led by Richard Sardouk, managing and creative director for Promostyl in the U.S., will focus on lifestyle trends, style and design in the global marketplace.Additionally, Margaret Walch, director of the Color Association of the U.S., will highlight key colors and patterns for spring for intimate apparel, and Mercedes Gonzales of the Global Purchasing Group Inc. will oversee “Retail 101: A Guide for New Store Owners.” This seminar is aimed at helping owners of specialty shop operations avoid the problems that can impact their business. Insider tips on buying, sales and customer service also will be discussed.
“Participants will learn how to optimize each area of their business in order to compete more effectively in today’s marketplace,” said Ahn-McCloud.
Exhibitors at Intima America will include the Stefany Collection of sleepwear, beachwear and at-homewear by ALBA SpA; Sphanx, a legwear and shaper resource; Spanish sleepwear label Kiff-Kiff; the Adagio Collection of sleepwear by Patricia Fieldwalker; Hanky Panky’s daywear, sleepwear andHot Nights menopause survival kit; beachwear by Maly Ley/Ipanema; Platino’s microfiber innerwear; Sweet Dreams by Anastasia, a daywear and sleepwear line, and Polka Dot Greetingwear, a line that features greeting cards and whimsical underwear.
Getting to and from the Javits Center, which is located on West 39th Street between 11th and 12th Avenues, can be a long haul. But show organizers have facilitated transportation for retailers with a complimentary shuttle service. On Sunday, the bus leaves Times Square (Marriott Marquis Hotel) every half hour from 8:30-10:30 a.m and returns from the Javits Center every 15 minutes from 4-6:30 p.m. On Monday, the schedule is the same, with additional service from the Javits Center to showrooms at the corner of 40 East 34th Street and Madison Avenue every hour from 11 a.m.-5 p.m. and from there to the Javits Center once an hour at half past, from 11:30 a.m.-4:30 p.m.
On Aug. 5, buses will leave Times Square to the Javits Center from 8:30 a.m.-10:30 a.m. and return every 15 minutes from 1-4 p.m. Also that day, the shuttle will leave the Javits Center to the corner of 40 East 34th Street and Madison Avenue every hour from 11 a.m.-3 p.m. and reverse the trip from 11:30 a.m.-2:30 p.m.
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