Fans of "Saturday Night Live" will soon be able to watch the legendary comedy in SNL undies and pajamas.
The branded apparel is the result of a licensing agreement with Windsong Allegiance Group LLC, owner of Joe Boxer and Change Daily innerwear brands and Broadway Video Enterprises. Two collections will carry the "Saturday Night Live" name and branded images. The combined first-year sales projection is $10 million, said a spokeswoman for Windsong Allegiance.
The first line will be sold and marketed under the Change Daily label and will include 10 to 12 special-edition classic SNL prints. Change Daily is a line of men’s, women’s and boys’ underwear and loungewear and is available in 1,300 department store doors.
The second collection will feature the SNL label and images of skits and characters from the past and present. This line, which includes underwear and a full range of men’s and women’s sleepwear, will be aimed at the mass and mid-tier market.
Gary Leon, senior vice president of Windsong Allegiance, said "Saturday Night Live" and Change Daily are both known for irreverent humor and hip style.
"This ideal pairing of both brands will result in a clothing line that reflects the late-night lifestyle embraced by generations of SNL fans," Leon added.
— Karyn Monget
Sex sells, and apparently, it sells at every age range.
Take Barbie, everyone’s favorite proportionately improbable gal. She kicked up a stir when her parent company, Mattel, released a version of her in nothing but her skivvies. Officially named "Lingerie Barbie," the doll comes in a few different styles, such as a Mrs. Robinson-esque brunette in a black lace bustier, peignoir and garters or a cropped white lace camisole, tap pants and those ubiquitous garters.
But not everyone’s keen on seeing this new side of Barbie. In the fashion world, she’s getting mixed reviews.
"I love the idea of it being a collector’s piece," said lingerie designer Leigh Bantivoglio. "But I still think that’s something they shouldn’t touch. I think it’s in poor taste."Jean Yu, also a New York-based designer, saw it differently. "I think the idea of it is really interesting," Yu said. "It shows how popular lingerie has become."
Meanwhile, FAO Schwartz, one of the many toy retailers to carry the doll, experienced little backlash.
"There was some controversy at the time, but it turned out to be one of our top-selling Barbie’s for the season. We really sold through," said an FAO spokesman. "There were some surprised looks and a few raised eyebrows, but that was the extent of it."
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)