Saturday Night Briefs
This story first appeared in the February 24, 2003 issue of WWD. Subscribe Today.
Fans of “Saturday Night Live” will soon be able to watch the legendary comedy in SNL undies and pajamas.
The branded apparel is the result of a licensing agreement with Windsong Allegiance Group LLC, owner of Joe Boxer and Change Daily innerwear brands and Broadway Video Enterprises. Two collections will carry the “Saturday Night Live” name and branded images. The combined first-year sales projection is $10 million, said a spokeswoman for Windsong Allegiance.
The first line will be sold and marketed under the Change Daily label and will include 10 to 12 special-edition classic SNL prints. Change Daily is a line of men’s, women’s and boys’ underwear and loungewear and is available in 1,300 department store doors.
The second collection will feature the SNL label and images of skits and characters from the past and present. This line, which includes underwear and a full range of men’s and women’s sleepwear, will be aimed at the mass and mid-tier market.
Gary Leon, senior vice president of Windsong Allegiance, said “Saturday Night Live” and Change Daily are both known for irreverent humor and hip style.
“This ideal pairing of both brands will result in a clothing line that reflects the late-night lifestyle embraced by generations of SNL fans,” Leon added.
— Karyn Monget
Sex sells, and apparently, it sells at every age range.
Take Barbie, everyone’s favorite proportionately improbable gal. She kicked up a stir when her parent company, Mattel, released a version of her in nothing but her skivvies. Officially named “Lingerie Barbie,” the doll comes in a few different styles, such as a Mrs. Robinson-esque brunette in a black lace bustier, peignoir and garters or a cropped white lace camisole, tap pants and those ubiquitous garters.
But not everyone’s keen on seeing this new side of Barbie. In the fashion world, she’s getting mixed reviews.
“I love the idea of it being a collector’s piece,” said lingerie designer Leigh Bantivoglio. “But I still think that’s something they shouldn’t touch. I think it’s in poor taste.”
Jean Yu, also a New York-based designer, saw it differently. “I think the idea of it is really interesting,” Yu said. “It shows how popular lingerie has become.”
Meanwhile, FAO Schwartz, one of the many toy retailers to carry the doll, experienced little backlash.
“There was some controversy at the time, but it turned out to be one of our top-selling Barbie’s for the season. We really sold through,” said an FAO spokesman. “There were some surprised looks and a few raised eyebrows, but that was the extent of it.”
— Meenal Mistry