HANKY PANKY TURNS 30: Gale Epstein and Lida Orzeck, founders of Hanky Panky, one of the best-selling brands of undies in the U.S., celebrated 30 years in business at a Champagne cocktail party May 1 at the Rose Bar of the Gramercy Park Hotel in Manhattan. Forties-inspired pinup girls and what the partners called "glam girls of World War II" were decked out in Hanky Panky lingerie, platform pumps, pearls and signature red lipstick of the wartime era. Cigarette girls offered little rolled-up boyshorts in a basket to guests, as some of the models shot a few rounds of pool. The company was created when Epstein designed a bra and panty set for Orzeck fashioned out of hankies, hence the name Hanky Panky. They lived in the same apartment building on Manhattan's Upper West Side and would meet in a stairwell to discuss launching a brand. Epstein sewed the garments and Orzeck sold them to stores. Their first big order was for Lord & Taylor.
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