ZICCARDI LANDS LEJABY: Ziccardi Partners Frierson Mee, one of the largest privately held advertising agencies in New York, with offices in Paris, has been named agency of record for the Lejaby brand of premium French foundations at the Warnaco Group.

Dave Clark, president of Warnaco’s intimate apparel division, said, “Based on their previous work, we knew that ZPFM has the style and strategic finesse to powerfully impact our consumer. That’s why we entrusted them with Lejaby, a distinguished product line that has huge growth potential in the U.S. market.”

STUDENT DESIGNERS: Messe Frankfurt Inc. and The Underfashion Club will co-sponsor a Young Student Designer section on the show floor at the Aug. 3-5 Intimate America lingerie trade fair at the Jacob K. Javits Convention Center in New York. The winning submissions of 10 student designers from The High School of Fashion Industries will be honored at an on-site ceremony on Aug. 3 at 3 p.m.

“This is a wonderful opportunity for a select group of aspiring young people to showcase their talent and creations to the leading intimate apparel audience in North America,” said Roland Bleinroth, president of Messe Frankfurt Inc., USA.

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