NAOMI DOES BALI: The Bali Co., a unit of Sara Lee Intimate Apparel, will be launching a multimillion dollar ad campaign this summer for Bali foundations, featuring supermodel Naomi Campbell.
The dramatic black-and-white photography by Richard Avedon will appear in a number of magazines, including Vogue, W, Elle and Glamour. Shahid Agency handles advertising for the Bali brand.
Jennifer Armstrong, vice president of marketing for Bali, said, "This is an incredible collaboration among one of the most glamorous women in the world and one of the most innovative and respected fashion photographers. Naomi represents everything that Bali is about — fresh, sophisticated, glamorous — and no one has that unique vision to capture that like Richard Avedon."
The new Bali ads will expand on the imagery launched by Avedon for the brand in fall 2001, which featured a message of modern elegance. The images of Campbell will introduce three new products highlighting beauty, comfort and fit.
Armstrong said each image will convey the personality of the product, from playful and sassy to sophisticated. For the new shapewear line called Bali Fusion, Avedon combines three shots of a Fusion-dressed Campbell in motion. A soigné image shows off the Bali Lace Desire plunge bra, and the Bali Live It Up bra portrays Campbell flirting with the camera.
HOCHMAN TAPS MORRIS: Seth Morris has been named president of Carole Hochman Designs Inc.
Carole Hochman, who held the title of president, will continue as the sleepwear firm’s director of design and its chairman. Morris joins the company’s executive committee, which consists of Neal Hochman, chief executive officer; Peter Gabbe, executive vice president and chief operating officer, and Hochman.
Morris, formerly executive vice president of sales for new business ventures, will absorb his responsibilities into his new post and focus on the growing private label sector of the firm, as well as the licensed Esprit and Jockey divisions, and nontraditional product lines.
Hochman said, "During the six years [Morris] has been with the company, he has proven to be a salesman extraordinaire, a mentor to our younger executives, a great partner to our retailers, a creative problem solver and an extremely popular executive."Before joining the Hochman company in 1997, Morris served as a member of the office of the president of I. Appel Corp., and was president of his family’s sleepwear and daywear firm, Val Mode, until it was sold to I. Appel in 1996.
PERFECT TOGETHER: It’s not exactly the latest style invention, but a new item of Polar fleece called The Cupplerobe has been designed for two people to share. Its got two hoods and two front openings that allow each person full use of their arms and hands.
Los Angeles-based media executive-turned-robe designer, Alan Cole-Ford, said a consumer interest in "crisis cocooning" during an uncertain economy and a wartime climate was his inspiration for the item.
"It was designed for both fun and comfort, but fundamentally, it’s about togetherness," said Cole-Ford, noting that more than 300 have been sold since its introduction in late February.
The Cupplerobe is sold on Cupplerobe.com for $79.95. Solid colors are blue, burgundy, olive and black. There also are two prints: leopard and zebra. One size fits all.
"We tried to make it spacious enough, but we recommend that somebody fairly corpulent might fare better with a mate who has a normal-sized weight. People like to wear it with not a whole lot underneath. That’s the fun of it," he said.
TEFRON IN RED: Tefron Ltd., the Bnei-Brak, Israel-based maker of seamless intimate apparel, said its net losses in the fourth quarter widened to $3.5 million, or 28 cents a share, from $1.4 million, or 11 cents, a year ago. However, excluding the effects of one-time expenses to shift its Alba-Waldensian U.S. manufacturing operations to Israel, Tefron’s bottom line jumped into the black in the period with earnings of $2.3 million, or 18 cents a share. Sales for the quarter ended Dec. 31 inched up 2.4 percent to $50.4 million.
For the year, losses widened to $17.5 million, or $1.41 a share, from $10 million, or 81 cents, during the preceding year. Without special items for Alba-Waldensian, income reached $8.9 million, or 72 cents a share. Sales advanced 0.7 percent to $190.3 million.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye