AUGUST MOON: August Silk Intimates has launched its first line of boudoir accessories called August Moon. The accessories include plush-looking throws of solid and printed silk and silk pillows ranging from petite neck rolls to puffy oversized numbers for the bed or sofa. Each pillow and throw coordinates with the sleepwear, daywear and at-homewear collections of August Silk.
This story first appeared in the November 11, 2002 issue of WWD. Subscribe Today.
Prints include contemporary florals, jungle florals, graphics and animal motifs. Lisa Leigh, director of sales and merchandising, said: “Accessories for the home are so important now, especially with the growing trend of at-homewear that’s dual-purpose and meant to be seen. The idea is to pamper one’s self, something that is no longer a luxury but a necessity.”
UNDERCOVER AGENT: Serena Rees, cofounder of racy British lingerie label Agent Provocateur, was at Henri Bendel waxing on about the charming boudoir space the retailer created for Rees’ first in-store shop on Oct 28.
“We’ve been approached by a lot of big stores to do this, but we knew it would never be quite right, until Bendel’s,” said Rees. “They did a wonderful job here, creating our own environment within theirs.” Nestled on Bendel’s second floor in a corner all its own, the pale pink-and-black color scheme and sexily attired saleswomen lend a “naughty” air to the shop. Bestsellers so far include diamante whips and cuffs along with nighties and corsets.
FELINA’S FLOOR: Felina Lingerie has purchased the fourth floor of a building at 12 West 32nd Street for its new offices and showrooms in Manhattan.
The Chatsworth, Calif.-based maker of branded and private label foundations, daywear and sleepwear, will continue to maintain its current showroom at 180 Madison Avenue until the firm moves to the new location in August.
Robert Zarabi, chief executive officer of Felina, said the expansion was necessary because of the company’s acquisition of the Jezebel foundations brand this year.
NAME THIS ITEM: Groove Marketing LLC has launched an international contest to name its debut product, a zip-front lounger for women.
The contest ends Jan. 31. Details and visuals of the garment are available at namethisproduct.com. The winner will be announced in February.
The grand-prize winner will receive a five-day, four-night vacation at the Atlantis Resort on Paradise Island in the Bahamas. The winner will also receive permanent name recognition on the garment’s hangtag for as long as Groove Marketing produces the item.
Brad Beasley, president and chief executive of San Antonio, Texas-based Groove, said: “The pillow-soft garment is 100 percent polyester fleece and is comfortable, stylish and warm.”
Suggested retail will be $29.99, and colors are red, blue, lavender and light pink.
GOODFELLAS: Two intimate apparel industry execs have received the 2002 Life Membership Award from The Goodfellowship Corset Club: Marty Birnbaum of Westchester Lace and Walter Costello of Macra Lace.
Birnbaum and Costello received the awards for community service as well as their contributions to the intimate apparel industry at a cocktail party and dinner last month at the 200 Fifth Avenue Club.