MAIDENFORM SLEEPS EASY: Maidenform Inc. has signed a licensing pact with Vandale Industries to manufacture a line of flame-resistant sleepwear for boys’ and girls’ bearing the Maidenform name. Garments will feature a Slumber Safe fabric...
MAIDENFORM SLEEPS EASY: Maidenform Inc. has signed a licensing pact with Vandale Industries to manufacture a line of flame-resistant sleepwear for boys’ and girls’ bearing the Maidenform name. Garments will feature a Slumber Safe fabric decal on the front of each top.
The first-year wholesale sales projection is $5 million, said Maurice Setton, chief executive officer of Vandale.
Setton said the key to the product is its flame-resistant cotton that’s loose fitting. He added, "When someone buys sleepwear for a child, they typically prefer to see the children in cotton, not polyester." Distribution for spring is aimed at department stores.
FELDMAN TAPPED: Susan Matza Feldman has been named to the new post of president of sales for the Lauren by Ralph Lauren sleepwear division at Carole Hochman Designs.
The first collection of the Lauren Ralph Lauren sleepwear will be unveiled at the January innerwear market in the division’s new showroom on the fifth floor of 135 Madison Avenue in Manhattan. The Hochman showroom and offices also are on the sixth floor at the same location. Feldman reports to Carole Hochman, president and design director, and Neal Hochman, corporate secretary.
Feldman is a 10-year veteran of Authentic Fitness Corp., where she was president of sales for the designer swimwear divisions, and headed sales for swimwear by Ralph Lauren, Anne Cole, Cole of California and Oscar de la Renta.
KOMAR PROMOTES: Two executives at Charles Komar & Sons have been promoted: Greg Holland, to executive vice president of sales, and Emmett O’Brien, to vice president of special markets.
Holland, who reports to Charles Komar, president and chief executive officer, formerly was vice president, national sales manager and regional sales manager. O’Brien had been regional sales manager for the Northeast. Holland will absorb the responsibilities of his former post, while Sherri Steiner will manage O’Brien’s former Macy’s East account. O’Brien will report to Holland, and Steiner to O’Brien.
In addition to private label, the company is a manufacturer and marketer of sleepwear bearing the Aria, Earth Angels, Planet Sleep, Celestial Dreams, Lanz of Switzerland, and The Girls Sleepwear labels, as well as the licensed collections of Liz Claiborne Sleepwear, Eileen West and Villager Sleepwear.
ST. EVE TEAM NAMED: Lingerie manufacturer St. Eve has named its executive team to three new posts following the death of its founder and chairman Steve C. Demakos, who died in February.
The managing partners of the family-owned company will be three brothers: Todd A. Demakos, who has been appointed chief executive officer from executive vice president of sales and merchandising; Stephen C., who has been promoted to chief operating officer from executive vice president of production, and John D., who was named president of the St. Eve For Kids division.
Todd Demakos has worked for St. Eve since 1987, beginning as a sales representative for the firm’s southeast region. He expanded his responsibilities to include national sales management, merchandising, sourcing and production.
Stephen Demakos has been associated with St. Eve since 1979, spending the early part of his career in Hong Kong where one of the company’s production facilities is located. John Demakos has worked for St. Eve For Kids since 1983, most recently as executive vice president of the division.
Founded in 1975, St. Eve is a specialist of women’s and children’s cotton underwear and sleepwear. Based in Manhattan with production facilities in Turkey, Bangladesh, Thailand, Macedonia, Cambodia, China and Hong Kong, the company manufactures under its own name, as well as private label for mass merchants, department stores and specialty stores.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)