MAIDENFORM SLEEPS EASY: Maidenform Inc. has signed a licensing pact with Vandale Industries to manufacture a line of flame-resistant sleepwear for boys’ and girls’ bearing the Maidenform name. Garments will feature a Slumber Safe fabric...
MAIDENFORM SLEEPS EASY: Maidenform Inc. has signed a licensing pact with Vandale Industries to manufacture a line of flame-resistant sleepwear for boys’ and girls’ bearing the Maidenform name. Garments will feature a Slumber Safe fabric decal on the front of each top.
The first-year wholesale sales projection is $5 million, said Maurice Setton, chief executive officer of Vandale.
Setton said the key to the product is its flame-resistant cotton that’s loose fitting. He added, "When someone buys sleepwear for a child, they typically prefer to see the children in cotton, not polyester." Distribution for spring is aimed at department stores.
FELDMAN TAPPED: Susan Matza Feldman has been named to the new post of president of sales for the Lauren by Ralph Lauren sleepwear division at Carole Hochman Designs.
The first collection of the Lauren Ralph Lauren sleepwear will be unveiled at the January innerwear market in the division’s new showroom on the fifth floor of 135 Madison Avenue in Manhattan. The Hochman showroom and offices also are on the sixth floor at the same location. Feldman reports to Carole Hochman, president and design director, and Neal Hochman, corporate secretary.
Feldman is a 10-year veteran of Authentic Fitness Corp., where she was president of sales for the designer swimwear divisions, and headed sales for swimwear by Ralph Lauren, Anne Cole, Cole of California and Oscar de la Renta.
KOMAR PROMOTES: Two executives at Charles Komar & Sons have been promoted: Greg Holland, to executive vice president of sales, and Emmett O’Brien, to vice president of special markets.
Holland, who reports to Charles Komar, president and chief executive officer, formerly was vice president, national sales manager and regional sales manager. O’Brien had been regional sales manager for the Northeast. Holland will absorb the responsibilities of his former post, while Sherri Steiner will manage O’Brien’s former Macy’s East account. O’Brien will report to Holland, and Steiner to O’Brien.
In addition to private label, the company is a manufacturer and marketer of sleepwear bearing the Aria, Earth Angels, Planet Sleep, Celestial Dreams, Lanz of Switzerland, and The Girls Sleepwear labels, as well as the licensed collections of Liz Claiborne Sleepwear, Eileen West and Villager Sleepwear.
ST. EVE TEAM NAMED: Lingerie manufacturer St. Eve has named its executive team to three new posts following the death of its founder and chairman Steve C. Demakos, who died in February.
The managing partners of the family-owned company will be three brothers: Todd A. Demakos, who has been appointed chief executive officer from executive vice president of sales and merchandising; Stephen C., who has been promoted to chief operating officer from executive vice president of production, and John D., who was named president of the St. Eve For Kids division.
Todd Demakos has worked for St. Eve since 1987, beginning as a sales representative for the firm’s southeast region. He expanded his responsibilities to include national sales management, merchandising, sourcing and production.
Stephen Demakos has been associated with St. Eve since 1979, spending the early part of his career in Hong Kong where one of the company’s production facilities is located. John Demakos has worked for St. Eve For Kids since 1983, most recently as executive vice president of the division.
Founded in 1975, St. Eve is a specialist of women’s and children’s cotton underwear and sleepwear. Based in Manhattan with production facilities in Turkey, Bangladesh, Thailand, Macedonia, Cambodia, China and Hong Kong, the company manufactures under its own name, as well as private label for mass merchants, department stores and specialty stores.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over the top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty