MILAN UNDRESSED: A new innerwear and beachwear trade fair called Un-dress will bow in Milan Sept. 15. It is being introduced as an alternative to Bologna’s Intimo Intimare fair, which shuttered its doors last year. The Un-dress show will be staged at Milan’s fairgrounds.
The new show will be organized by EXPOcts, which produces Milan’s Union of Commercial Enterprises. Around 100 exhibitors are expected to show innerwear and swimwear in the medium-to-high price range. Organizers are also planning a January edition.
VF SLEEPWEAR: The Vanity Fair division of VF Intimates at VF Corp has signed a licensing agreement with Jaclyn Inc. of New York to produce a complete collection of robes and sleepwear bearing the Vanity Fair brand. Distribution is aimed at department stores in fall 2003. A first-year sales projection was not available, but according to industry estimates, the licensed sleepwear could generate sales the first year of more than $5 million. Suggested retail prices will be $20 to $50.
“Jaclyn has an exceptional range of sleepwear design and manufacturing expertise,” said Kathy Reynolds, vice president and general manager of Vanity Fair. “Their new sleepwear concepts for Vanity Fair will further enhance our brands presence in the market.” John Halbreich, co-president of Jaclyn Apparel, said the Vanity Fair brand has “great brand recognition. We’re especially pleased with how retail customers have received our first previews of the Vanity Fair sleepwear collection.”
This story first appeared in the February 10, 2003 issue of WWD. Subscribe Today.