DREAM COLLECTION: Maidenform Inc. has an addition it hopes won’t be a sleeper for its franchise of signature bras — The Dream Collection.
“We are looking at it as the Dream Collection and it will evolve as a total collection as did our other franchise, One Fabulous Fit,” said Tom Ward, chairman and chief executive officer of Maidenform. “Dream will be a whole new line of business for us.”
Manette Scheininger, senior vice president of marketing, merchandising and design, said the Dream Bra, which is available in average and full-figure sizes, is rendered in “one fluid piece” with built-up shoulder straps, a sweetheart neckline, a patented underwire channel that “doesn’t flip” and two-ply sides with no elastic so it doesn’t chafe the skin.
“There’s no obvious stitching on the 40-denier microfiber garment, which is designed to imitate a woven fabric,” said Scheininger. “It’s been wear-tested and provides great shape and uplifting.”
Special treatments include an embossed Maidenform logo on the interior of the back of the bra.
“Each size is fitted independently,” she said. “What we did for an A cup isn’t necessarily what we do for a B, C or D cup. Colors will include five cosmetic body tones and three fashion colors. Suggested retail will be $32 for the bra and $14 for coordinating panties.”
Maurice Reznik, president of Maidenform, would not give a sales projection, but said the launch this fall will be supported by a multimillion-dollar advertising and marketing campaign beginning in October.
NATORI HOME: The Natori Co. has signed a licensing agreement with JLA Home to produce a collection of bedding and coordinated bath products. The launch is scheduled for fall 2006 and will be distributed to better department stores, fine luxury linen catalogues and designer home textile specialty stores.
Josie Natori, ceo of the Natori firm, said, “We have wanted to be back in the home textile market for some time, but have been seeking the right company and sourcing organization to be able to execute the signature details and embellishments that are the Natori trademark. We have found that organization at JLA Home led by Edmund Jin, a consummate entrepreneur.“This is the first time we’ll be doing an entire at-home collection of sheets, comforters, duvets and designer pillows. JLA is a young company and it’s a big step for them. I really wanted a company where I’m the brand, not one of many brands.”
A showroom for the Natori home products will open later this year.
FEMMY NIGHT: More than 700 executives of the innerwear and retail industries turned out at the 30th annual Femmy Awards gala at the Waldorf-Astoria hotel in Manhattan on March 8, sponsored by the Underfashion Club.
Janet A. Malecki, president of the organization, opened the festivities with professor Leonard Bess, chairman of the Fashion Design department at the Fashion Institute of Technology, who spoke about the pool of creative talent in the fashion apparel industry.
Designer Eileen West received a Lifetime Achievement Award and was introduced by Charles Komar, ceo of the Komar Co. West’s sleepwear collection is licensed to the Komar firm. She asked her partner, Laney Thornton, to receive the award with her, saying, “Viva Les Femmys!”
Three honorees received a Femmy Award: Olivier Noyon, principal and ceo of French lace specialist Societé Lucien Noyon S.A.S., who was introduced by the Noyon company’s commercial director, Michel Machart; Michael Fitzgerald, ceo of Delta USA, introduced by Dov Lautman, chairman and founder of Israeli-based Delta Galil Industries, and J.C. Penney Co.
Two retail executives from Penney’s accepted the award: Ceil McDermott, senior vice president and general merchandise manager of women’s accessories and family footwear divisions, and Janet Hercules, divisional vice president of product development and director of women’s accessories and intimates. They were introduced by Charles Chinni, executive vice president and general merchandise manager of Penney’s home division, fine jewelry, women’s accessories and family footwear.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast