EVEDEN LAUNCHES FAUVE: Eveden Ltd., based in the U.K., is introducing a premium bra line extension called Fauve to its full-busted collection by Fantasie. The line will replace the long-established licensed label Rigby & Peller.
The international launch is slated for fall-winter, with a capsule collection of three "dramatic" fashion bra and coordinating panty sets that will be available in cup sizes C through H, said Tracey Lewis, managing director of Eveden.
"Fauve fills a gap in the marketplace for a premium label that offers a wide range for fuller-busted women," said Lewis.
Three styles include Amelie, a full-cup bra that goes up to an H cup and offers a rounded, natural shape, as well as stretch lace for easy fit; Anya, a seductive, sheer group with Italian embroidery available in a padded plunge style in up to an E cup, and a full cup to a GG, and Amendine, a two-tone lace group available to an F cup and a balcony bra to a G cup.
Named after the modern art movement of Fauvism that used bold expressions of color, Fauve will include foundations in fuchsia, bronze, mink and java. Each item will feature embroideries, lace, keyhole treatments, drop crystals, bows and other special effects.
"Our brands cater to women with very specific lingerie needs, but who also do not want to sacrifice style at any cost," said Jim West, Eveden's U.S. product manager.
The brand's tag line will be "Become someone new. Just for a while." A marketing campaign is being completed.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia