LUXURY LINER: On Gossamer, a contemporary bra and daywear resource at The Carole Hochman Design Group, has come up with a fashionable yet practical product: the Luxury Liner.

The utilitarian panty, which is available in a thong and a bikini, wicks moisture away from the body and stops stains, and a contrasting black liner hides spotting. The patent-pending wick-stop liner is stitched into the panty, making the undergarment micro thin, comfortable and convenient, said Amy Ligouri, vice president of merchandising.

Distribution is aimed at major specialty and department stores and boutiques. Suggested retail is $19.

Ligouri said reaction at retail has been "very strong" since the specialty undies were introduced at stores in February.

"We have been having consistent sell-throughs anywhere from 6 [percent] to 8 percent weekly, with Nordstrom's being our strongest major store group," said Ligouri. "Black and nude are most important, followed by pink. White has been the weakest-selling color."

Jeffrey Clair, vice president of new business development for On Gossamer, said, "We're being told by retailers that a lot of women are buying the Luxury Liner to wear as workout wear. All styles are on replenishment, and there's been a big demand for a high-cut brief, which we will ship in June."

The panties are merchandised on a hanger and in a clear box with a tag line that says: "No Leaks, No Stains, No Problems."

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