MELISSA DOES PLAYTEX: Talk-show host Melissa Rivers threw a Playtex Thank Goodness It Fits bra party recently at a suite at the L'Ermitage Hotel in Beverly Hills. Rivers, a spokeswoman on fashion and lifestyle for "TV Guide Cable TV" and a former fashion correspondent for E Channel's "E News Daily" show, told guests, "Without the right bra, even the hottest gown can fall flat. Every look begins with what's underneath. It's the little details of a seamless silhouette and sexy slingback [shoes] that really pull a look together."
The idea behind the bra party was to promote Playtex's TGIF's bra collection that offers half-sizes ranging from Nearly A to Nearly C cups.
"Melissa has been our TGIF spokeswoman for two years, and we believe her association with broadcast and red-carpet coverage during the Grammy's and Academy Awards with her mother, Joan Rivers, has added to the success of TGIF bras," a Playtex spokeswoman said. "In terms of styling, the TGIF line started off really fresh, smooth and colorful, and now has gone into extreme lace with much more feminine and sexier looks. Fashion colors, including magenta and chartreuse, reflect that."
Rivers noted that Playtex's parent company, Sara Lee Branded Apparel, will donate 80,000 units of underwear for men, women and children to aid the Katrina Hurricane relief effort.
VF TAPS DICRISTINA: VF Intimates, a division of VF Corp., has named Scott DiCristina to the new post of vice president of business strategy. DiCristina will be responsible for working with the management team to further develop strategies for VF's intimate apparel business, as well as identifying and building new business growth platforms, including acquisitions. DiCristina was a senior manager at Kurt Salmon Associates in Atlanta, where he worked with VF Intimates on brand strategy and product development. He reports to Curt Holtz, president of VF's Intimates Coalition.
CORDONNIER PROMOTED: St. Eve has promoted Maria Martini Cordonnier to the new post of vice president of merchandising and sales. She will continue to report to Todd Demakos, chief executive officer. Cordonnier will absorb her former responsibilities of senior account executive, and will work with the company's design department in merchandising seasonal collections of daywear, sleepwear and underwear. Demakos said Cordonnier's duties will make her an "effective liaison between our sales force and design department."
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews