OSCAR DOES MATINESSE: Maidenform Inc. will introduce Matinesse nylon into its licensed line of Oscar de la Renta lingerie in March with a group of bras and panties.
The Matinesse group will have two bra styles: a tailored, seamless underwire and a lace-trimmed underwire bra with stretch lace straps. Coordinating panties include a tailored high-leg brief and a lace-edged, high-leg brief. Colors are shell, black and plum. Bra sizes in B and C cups will range from 34 to 38, and D cups will be available from 34 to 36. Panties are S, M and L.
The seamless bra will be $11.50 wholesale, and the matching brief will be $7.36; the lace-trim bra is $14.72, and the coordinating brief, $8.74.
Bruce Getz, vice president of brand merchandise at Maidenform, said the Matinesse group is aimed at the "more forward customer."
"We are giving her everyday designs with the fashion punch of a new fabric," said Getz. He said Matinesse nylon was selected because it has the comfort and stretch fit of Shimmereen nylon -- a high-luster fabric that has been a strong performer in de la Renta foundations -- while offering a matte finish.
Both Matinesse and Shimmereen are from BASF. The Matinesse fabrication was brought into the market in November.
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