Following a first half that was soft for many jeans companies, executives said they’re hoping for an uptick over the rest of the year, though few sources are predicting strong growth.

“Business is holding its own, is the best way to say it,” said Ron Gelfuso, executive vice president of sales at New York-based Mavi America Sportswear. “When you look at the different people that I do business with and I speak with at the retail level, many of them are flat, some are a bit ahead and some are down. But nobody is really breaking out with substantial numbers in either direction, plus or minus.”

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