Invista Inc. kicked off a new chapter in its semiannual intimate apparel workshop by focusing exclusively on a video presentation with a voice-over of directional trends for spring 2008.
Entitled "La Dolce Vita," the workshop has traditionally featured a trend overview with former Invista fashion director for intimates Iris LeBron, who now is a consultant in the home accessories business. The new format still includes trend boards with visuals, fabric swatches and prototype samples, as well as directional items purchased in Europe. But this time around, Invista has worked as a "team" with Cleveland-based brand and marketing research firm The Doner Group to give a concise overview of ideas and concepts that meld with the consumer demand for fashion and comfort.
The four-week workshop, which runs through Dec. 1, is being staged by appointment for retailers, manufacturers, designers, merchandisers and mills at Invista's offices in Manhattan at 1430 Broadway.
"We chose the name 'La Dolce Vita' because it reflects today's lifestyle, taking the essence and indulgence of our four themes, and applying those ideas to our innovations," said Dianne W. Lobar, Invista's marketing communications manager. "A lot being featured was shown at the Lyon, Mode City show. We can take the presentation on the road selectively for global retailers and manufacturers."
The themes include:
- Simply Fresh, a group that highlights "comfort and feeling fresh" with Lycra freshFX, a microencapsulated fabric technology with wicking applications targeted to men and women "who prefer underwear that fits well, feels cool and keeps them feeling fresh all day long," said Roseann Beutell, intimate apparel marketing manager for Invista. It also applies to socks and hosiery.
- Indulge, a holistic fabric solution that features Lycra spaFX with microencapsulated benefits that release all-day fresh scents such as vanilla and lavender, as well as what Marie Dekens, Invista's marketing accounts manager for intimates, calls "the naturals" — aloe vera, vitamin E and sea kelp to allegedly keep the skin soft and smooth.
- Dark Nights, a segment that focuses on Black Lycra fiber that delivers a "blacker black" and intense colors, especially in foundations and underwear. Black Lycra is currently being used by upscale Italian brand La Perla, and national department store bra brands Warner's and Olga, said Beutell.- Delicate Dreams, a trend that spotlights the growing demand for ultralight, fine-gauge circular and warp knits in undergarments and bodywear. The focus here is Lycra Xtra Fine, a fabric that offers "ultrafine satin lightness with more power for less weight," Dekens said.
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