Invista Inc. formally unveiled its latest breakthrough technology at the Mode City trade fair in Paris.
The Lycra 2.0 technology features patented products to provide garments with banded hems, seams and bands with stretch and recovery that meet the Lycra spandex brand promise of comfort, fit and freedom of movement. The bands are designed to provide sleek, smooth, all-day fit and reduce undergarment lines created by bulky, narrow elastics.
In addition, the fibers and textiles giant announced the winner of the Lycra 2.0 garment technology award at a cocktail and dinner: Brandon Grimm of the Fashion Institute of Technology of New York.
Invista held student design contests in Hong Kong, Milan, New York and Leicester, England, to find the top intimate apparel design. In New York, designs from a dozen FIT students were submitted.
Grimm, who received his award Sept. 7 at the landmark Serre du Parc André Citroën, a modernistic house of glass, said he worked one to two days a week for eight weeks to complete his design.
“The concept was the easiest thing to do, but to get the actual tape to work, we designed outside of the scope of the way Invista wanted us to use it, with bone casing and attaching bindings,” said Grimm, who majors in fashion design with a specialty in intimate apparel. “That was the basis of the contest. They knew this tape could do what it was meant to do. But the challenge was to go beyond and above what was expected of the students.”
Grimm said he came up with 20 ideas and narrowed the possibilities to five.
“My professor and mentor, Alexandra Arnilles, was there to guide us through the entire contest,” he said. “My original drawing was lace. But I came in one day with a new design which was not lace, a new way to create embellishments on intimate apparel garments. The embellishment is the contrasting colors.”
Regarding working with the new high-tech tape, Grimm said, “The tape was great but very time-consuming because we didn’t have the commercial equipment. We would use a regular iron instead of high-tech sewing machines that are meant to [heat-seal] glue. Not one sewing machine was turned on. You could only hear the sound of steam from the irons.”
Grimm, who graduates in May, said he has several appointments lined up with “big companies” for a design position.
“Hopefully, I’ll be working for one of those large companies,” he said.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)