It's hard to wow a fashion crowd, but Invista Inc.'s showcasing of its new Xtra Life Lycra fabric, in tandem with the the 60th anniversary of the bikini, was no itsy-bitsy event. Whisked by motorboat to a lakeside beach, guests were greeted by didgeridoo (a large bamboo or wooden trumpet) tooters, followed by cocktails and dinner, before being treated to a festive parade of nine bikini styles by designers such as Agua de Coco, Andres Sarda, Olga Cantelli for La Perla and Vannina Vesperini.
"A bikini whose fit lasts is what every manufacturer strives to achieve," said Jon Penrice, who said the designs were one-off wonders to promote the bottom-hugging fabric.
Invista is on the hunt for designers to create promotions in the swimwear retail sector. Penrice also spoke of Invista's foray into sensory science, where perfumed capsules from its new Sensations range can be microscopically encapsulated into garments.
"Bikini's are a very personal choice to the touch and the eye, so why not the nose?" Penrice asked.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)