LYON, France — Invista Co., formerly known as DuPont Textiles & Interiors, unveiled its Body Care by Lycra campaign at the Lyon, Mode City trade fair.
The concept of fabrics that promote well-being was illustrated at an informal fashion show at the massive Lycra and Tactel booth, where models wore concept lingerie pieces created by Italian hosiery designer Emilio Cavallini and machine-maker Santoni that depicted Body Care by Lycra’s three applications: freshness, moisturizing and massage. The show was staged by Iris LeBron, Invista’s fashion director of intimates, swimwear and activewear.
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