In the brutal aftermath of 9/11, in an effort to boost the nation’s economy and spirits, President Bush urged citizens to do something Americans are experts at: go shopping. Patriotic consumers bravely answered the call, and consumption rates jumped in the months after the terrorist attacks, with sales of homes, automobiles, appliances and luxury products reaching record levels, according to the Journal of Research for Consumers.
Now, facing another potential calamity—the destruction of our environment through global warming, depletion of natural resources, and deteriorating water, earth and air quality—consumers are again being encouraged to intervene with their shopping behavior. By purchasing the right automobile, household cleaner, brussels sprouts, washing machine, toilet paper and lightbulbs, just maybe Planet Earth can avoid its one-way trip to hell in a handbasket.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"