In the brutal aftermath of 9/11, in an effort to boost the nation’s economy and spirits, President Bush urged citizens to do something Americans are experts at: go shopping. Patriotic consumers bravely answered the call, and consumption rates jumped in the months after the terrorist attacks, with sales of homes, automobiles, appliances and luxury products reaching record levels, according to the Journal of Research for Consumers.
Now, facing another potential calamity—the destruction of our environment through global warming, depletion of natural resources, and deteriorating water, earth and air quality—consumers are again being encouraged to intervene with their shopping behavior. By purchasing the right automobile, household cleaner, brussels sprouts, washing machine, toilet paper and lightbulbs, just maybe Planet Earth can avoid its one-way trip to hell in a handbasket.
Today fashion companies large and small are launching a wide array of green initiatives, from sticking some bamboo fibers into underwear designs to building their own solar and wind facilities. However, while many of these efforts are truly beneficial to the planet in varying degrees, the headlong rush by apparel marketers to paint a green halo around their products also raises some interesting issues. Most basically, can an industry that thrives on disposable seasonal trends and the conspicuous consumption of status labels genuinely align its core values with the environmental ideals of moderation and conservation? After the hype around eco-chic subsides, will an industry that discards fads faster than you can say “trucker hat” remain committed to the arduous task of greening supply chains? And with consumers increasingly aware of “green washing”—i.e., false or misleading environmental claims—how do apparel companies effectively market their eco-fashions and burnish their environmental cred without garnering an eye-roll from shoppers?
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews