MILAN — Italian innerwear manufacturers and designers are banking that quality will win out over cost when global textile and apparel quotas are phased out for the 147 members of the World Trade Organization come Jan. 1.

Relying on a tradition of luxury and creativity — as well as a defense of the exclusivity of the Made in Italy label — the industry is looking at expanding its exports to China, while not rushing in to take advantage of the country’s low-cost production.

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