MILAN — Not far from Milan’s designer-dominated Via Monte Napoleone is a street where average Italians shop.

There’s not a Gucci or a Prada to be found on Corso Buenos Aires. It’s a 3/4-mile stretch of road crammed with bookstores, sporting goods and department stores and apparel specialty shops. On Fridays and Saturdays, shoppers flock to the street to hunt for fashion at sharp prices.

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