NEW YORK — As anyone who’s ever bought Prosciutto di Parma or balsamic vinegar from Modena knows, Italian manufacturers are sticklers when it comes to quality in manufactured products. The Italian Trade Commission is now trying to apply quality-control standards to service.

"Most of the time, when we speak of quality, we are referring to the quality of the merchandise," Luigi Troiani, a consultant with Confcommercio, the Italian General Confederation of Trade, Tourism and Services, said through an interpreter at a presentation by the ITC on Thursday at Manhattan’s 21 Club. "Now, our effort is to give standards of quality…for the passage of the product to the consumer and afterwards."

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