With almost 900 promotional activities in 70 countries around the world for 80 product categories, the Italian Trade Commission has a full plate. Supported by state and private funds, in 2003 ITC counts on more than $100 million spending power. Thirty percent of this figure is aimed at the U.S.

"This is Italy’s leading market, followed by Russia and China," said Ugo Calzoni, general director of the association, in an interview at the organization’s Rome headquarters. The mechanical and electronics industries absorb 28.4 percent of ITC’s special projects, followed by fashion/leisure activities, with 25.6 percent.

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