MILAN — Ittierre SpA will produce and distribute a young ready-to-wear and accessories line for Costume National called CNC Costume National, starting with next fall’s collection, under a renewable five-year licensing agreement. The line will be designed by Ennio Capasa, who also designs the signature line.

In a phone interview Monday, Angelo Giallorenzo, sales and marketing manager of Ittierre, said the line will be positioned about 20 to 30 percent below Costume National and said he expected sales of $141.6 million (converted from 120 million euros at current exchange) in the first five years.

Giallorenzo said Ittierre agreed to this license because the Costume National brand is “pure and generates buzz, although in a niche segment of the market, for its details, proportions and fit.” Brothers Ennio and Carlo Capasa handle design and business, respectively. The Capasas own E.C. SpA, the company that produces the signature line.

Tonino Perna, president and chief executive of IT Holding SpA, parent company of Ittierre, said in a statement that he found the “creativity of Ennio Capasa highly unique and his style powerful and edgy, which will allow this project to establish itself quickly while leveraging the terrific positioning of the first line.”

In the statement, Capasa acknowledged he wanted to “explore a territory, which is intimately connected to the roots of my style, and to create a dialogue with a world connected to the culture and ways of life of a new generation,” and that he regarded Ittierre as the “ideal partner” for its quality and service standards and distribution.

According to Giallorenzo, CNC rounds out Ittierre’s offer of fashion and streetwear collections. He said the company will pay special attention to price, given the current economic moment. “The price variable is extremely important in these times, and we strive to adjust our prices depending on the market. For example, in the U.S., we need to be even more competitive, price-wise, dueto a strong dollar and the competition of national brands there,” he said.

Ittierre produces young lines D&G, Versus, Versace Jeans Couture andSignature, Just Cavalli and GF Ferré. IT Holding controls Gianfranco Ferré, Malo and Romeo Gigli, among others.MILAN — Ittierre SpA will produce and distribute a young ready-to-wear and accessories line for Costume National called CNC Costume National, starting with next fall’s collection, under a renewable five-year licensing agreement. The line will be designed by Ennio Capasa, who also designs the signature line.

In a phone interview Monday, Angelo Giallorenzo, sales and marketing manager of Ittierre, said the line will be positioned about 20 to 30 percent below Costume National and said he expected sales of $141.6 million (converted from 120 million euros at current exchange) in the first five years.

Giallorenzo said Ittierre agreed to this license because the Costume National brand is “pure and generates buzz, although in a niche segment of the market, for its details, proportions and fit.” Brothers Ennio and Carlo Capasa handle design and business, respectively. The Capasas own E.C. SpA, the company that produces the signature line.

Tonino Perna, president and chief executive of IT Holding SpA, parent company of Ittierre, said in a statement that he found the “creativity of Ennio Capasa highly unique and his style powerful and edgy, which will allow this project to establish itself quickly while leveraging the terrific positioning of the first line.”

In the statement, Capasa acknowledged he wanted to “explore a territory, which is intimately connected to the roots of my style, and to create a dialogue with a world connected to the culture and ways of life of a new generation,” and that he regarded Ittierre as the “ideal partner” for its quality and service standards and distribution.

According to Giallorenzo, CNC rounds out Ittierre’s offer of fashion and streetwear collections. He said the company will pay special attention to price, given the current economic moment. “The price variable is extremely important in these times, and we strive to adjust our prices depending on the market. For example, in the U.S., we need to be even more competitive, price-wise, dueto a strong dollar and the competition of national brands there,” he said.

Ittierre produces young lines D&G, Versus, Versace Jeans Couture andSignature, Just Cavalli and GF Ferré. IT Holding controls Gianfranco Ferré, Malo and Romeo Gigli, among others.

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