Izod Looks to Gemini to Create Scent

Gemini Cosmetics has inked a fragrance licensing deal for the Izod brand.

NEW YORK — Gemini Cosmetics has inked a fragrance licensing deal for the Izod brand.

An Izod men’s scent is scheduled to be launched at major department and specialty store doors in spring 2008 and a women’s scent is slated to be launched shortly thereafter.

Gemini Cosmetics recently struck the licensing agreement for Izod with the brand’s owner, Phillips-Van Heusen Corp. PVH said it markets products within at least 20 categories, including men’s, women’s and children’s dress and casual apparel; accessories; intimates; soft home goods, and ophthalmic eyewear, and added that fragrance represents an extension to such product offerings.

“Gemini has a proven track record in the fragrance industry,” Allen Sirkin, president and chief operating officer of PVH, said in a statement. “We believe their team has the strength and vision to create a fragrance that appeals to consumers who live this casual, contemporary lifestyle.”

“We are excited by the opportunity of working closely with such a visionary company as PVH on developing Izod fragrances,” Frank Fazzinga, chairman of Gemini Cosmetics, said in a statement Thursday. “The vital, active lifestyle image of the Izod brand will be an excellent complement to our existing brand portfolio.”

Gemini wants Izod’s in-store look to be “bold and dynamic,” according to Robert Rumsby, Gemini Cosmetics’ chief operating officer, while capturing Izod’s lifestyle image. “The brand’s energy, color and inspiration will translate well to fragrances we know will appeal to men and to women.”

This story first appeared in the March 16, 2007 issue of WWD.  Subscribe Today.