NEW YORK -- J.Lo by Jennifer Lopez has burst onto the ad scene for spring.
The new women's contemporary jeanswear line will launch its first ad campaign in April and May magazines, as well as outdoor venues. According to industry sources, J.Lo by Jennifer Lopez will spend $5 million on advertising for the year.
The image, seen here exclusively, features a half portrait of Lopez wearing a striped turtleneck sweater and white newsboy cap against a background of a clear blue sky. Her signature "J.Lo" logo is emblazoned on the ad with a patriotic flag motif and sits above the company's slogan, "the Sexy New Cool."
The ad was photographed by Mary Ellen Mathews and art-directed by Lloyd Boston. The media was placed by Renegade Media. "We felt it was important to start advertising immediately to aggressively promote the clothing line," said a spokesman for Sweetface Fashion Co. "Our slogan, 'the Sexy New Cool,' depicts the essence of a young, independent woman completely confident in her look and style. We wanted to use an image of Jennifer to communicate to the reader how personally involved she is in the creation of the fashions."
The first J.Lo by Jennifer Lopez contemporary sportswear collection hit stores Nov. 1. That collection, as well as the licensed girls', preteen and swimwear lines, are expected to generate $100 million in wholesale volume after the first year-and-a-half, said sources.
Ads will run in April and May in Latina, Seventeen, Teen People, Vibe, Vanidades and YM. In addition, the image will appear on a billboard on Broadway and 37th Street here, and the company is securing a large billboard on Sunset Boulevard in Hollywood later this spring.
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
The 2018 @cfda Awards nominees are out! @virgilabloh for @off____white for is nominated for Womenswear Designer of the Year. Tap link in bio for all the nominees. #wwdnews #wwdfashion ( 📷: @simonelezzi)
@chanelofficial is suing high-end vintage retailer @whatgoesaroundnyc for trademark infringement, a move that could cost the retailer millions. The French fashion house claims that it’s not only unintentionally sold counterfeit goods on occasion, but that it’s “gone out of its way to create an association with Chanel,” which does not exist. Read Chanel’s statement on WWD.com #wwdnews (@aitorrosasphoto)
Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
“When Bella enters a room all heads turn,” said @peterphilipsmakeup, creative and image director for @diormakeup. Last night, the two celebrated the product launch of Dior’s Lacquer Plump in Los Angeles with other celebs like @parisjackson, @winnieharlow and more. Head to WWD.com to see the rest of the photos from the night (📷: @chelsealaurenla) #wwdeye
“These shirts are an art form, it’s about getting the message out to as many people as you can. It breaks down the pretentiousness of the art gallery,” says Kumasi Sadiki, cofounder of @ebayontheblock, a store that sells merchandise by New York artists who are shifting their attention to clothes as a wearable medium. Pictured here is a design by artist @joegarvey_, one of the first to spearhead this movement. Head to WWD.com to read @mistywhitesidell full story on how their designs have become merch for the underground elite #wwdfashion
@netaporter is dedicating a part of its website – called the Fine Jewelry and Watch Destination – to highlight its high-end jewelry. The hub will feature products on the site, as well as incorporate styling advice and educational content about high-priced jewelry items. Get more details on WWD.com. #wwdaccessories
For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye