NEW YORK — Bernd Beetz is, well, glowing about the success of Glow by J.Lo, Lancaster’s newest fragrance.
"There are four other fragrances that I am aware of that have sold $40 million in their first four months on counter — CK One, [Lancôme’s] Miracle, [Chanel’s] Allure and [Christian Dior’s] J’Adore," said Beetz, the chief executive officer of Coty Inc. "Now, Glow, Jennifer Lopez’s fragrance for us, is joining that exclusive club. We think we’re well on the way to [a] $100 million [launch year]."
Even in a tough retail economy that saw a number of fragrance launches this fall, Glow is, by all accounts, thriving. "We are having problems keeping everyone supplied, which is a good problem to have," Beetz said. Retail reports bear this out: In a recent WWD survey of holiday fragrance sales, the scent made the top 5 of nearly every major department store retailer polled. Leslie Winick, vice president and divisional merchandise manager of fragrances for Macy’s East, said: "J.Lo just can’t be beat." J.Lo is believed to be the retailer’s largest fragrance launch since CK One. Echoed Jon Pollack, executive vice president and general merchandise manager of Belk’s: "The Jennifer Lopez fragrance has been spectacular and continues to be strong." He added that it has "taken off like a rocket" since its early third-quarter launch. "These numbers are huge. It’s universal in its appeal, [which is] younger overall, but it’s crossing over into all segments of society."
The scent is currently available in about 2,000 department and specialty store doors in the U.S.
Beetz said that the company’s overall goal is to develop lifestyle brands that "capture the zeitgeist of the modern consumer."
"However, we don’t want to be a flash in the pan —?we believe that the brands we are developing, particularly Glow, have the potential to become classics," Beetz said. "Our goal is to establish major franchises, as we’re doing with Jennifer, and as we have done with Davidoff."
And Beetz is obviously not wasting any time —?which is evident in the chronology of Glow, from the signing of the deal to the fragrance’s appearance on shelf. Lopez signed her deal with the Coty-owned Lancaster Group Worldwide at the beginning of 2002, and the fragrance hit shelves in September (it was available in travel retail through Lufthansa in August).The juice, a mix intended to be reminiscent of freshly washed skin, includes top notes of neroli, orange blossom and pink grapefruit; middle notes of rose, sandalwood and amber, and soft musk, jasmine, orris and vanilla in the bottom notes. The bottle is an asymmetric matte glass in a shape reminiscent of a torso and hips. A rhinestone J.Lo insignia dangles from the bottle’s neck.
"I have to give the team tremendous credit for the focused way in which they helped make this fragrance happen," said Beetz, giving credit not only to his internal team but to the oil house, Quest International, with which the company worked. "And our retailer partners have been incredible. We presented to them very late, which meant that they had to rearrange their plans. But they saw the potential and made room for it at counter."
While he emphasizes that the fragrance has broad age appeal —?"It wouldn’t be doing the numbers that it is doing if it didn’t," he said — Beetz is particularly proud of the way that the scent is scoring with teens and shoppers in their early 20s. "We promised our retailers that we would help them bring a new crowd into department stores, and that has happened with this scent," he said. "We had 15- to 20-year-olds in mind, in particular, when we were formulating the scent."
Beetz noted that there are plans in place to expand the Lopez franchise, although he declined to be more specific. On a recent "Late Show With David Letterman" appearance, however, Lopez herself was less cagey, saying that she was already at work on her second scent for the company. As well, the brand —?currently available in about 10 markets, including the U.S., Canada, the U.K. and Germany —?will begin rolling out to additional global markets, including Latin America and Southern Europe, over the next several months, Beetz said. By yearend 2003, it is slated to be available in about 20 of the company’s 40 global subsidiaries, he said.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)