NEW YORK — Jennifer Lopez has come a long way since selling perfume as a teenager growing up in The Bronx.

The superstar, whose first experience with the beauty business was as a 16-year-old fragrance hawker in a store behind a tire outlet that, she said, sold “bootleggy” merchandise, showed Sunday that she still has a magic touch with sales. Lopez headlined a personal appearance at Macy’s Herald Square flagship that racked up an estimated $15,000 in sales in just 90 minutes, industry sources said.

“Fragrance is everything to me — I judge people on how they smell, not how they look,” said Lopez, clad in a pink-and-gray-striped turtleneck, white jeans and pink suede platform heels.

Only 200 delirious fans were given access to the highly controlled event on the 16th floor of Macy’s. Each had purchased one of two “Look Books,” color cosmetics palettes tied to Lopez’s first two fragrances. The gift sets, built around Glow by JLo and Still Jennifer Lopez, include both the palettes and a bottle of fragrance. The Glow So Pretty set, which includes bronze-toned cosmetics, retails for $59.50 and the Still Stunning set, with icy pink makeup colors, is $69.50. Lopez said that she is “testing the waters” with these sets for a possible color cosmetics launch, which executives in the Lancaster division of Coty said is on the drawing board. She also launched body care ancillaries to Glow by JLo earlier this year.

Sales of the color sets were fueled by a contest. Certificates have been hidden in random sets sold at department stores across the U.S. Twenty winners will receive all-expenses-paid trips to either Los Angeles or Miami, and will spend the day with Lopez, being made over by her personal hair and makeup artists. They also will receive wardrobes of JLo apparel, valued at $1,000, as well as $1,000 in cash. Winners will be announced in November, and the makeover event is expected to take place in early December.

Lopez is about to launch a third scent, Miami Glow, a flanker to her successful Glow by JLo. Next year, she also will start a fourth women’s scent, which will present an entirely new concept.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus