NEW YORK — Shopjlo.com just received a facelift, with everything J.Lo all in one place.
This story first appeared in the September 10, 2002 issue of WWD. Subscribe Today.
The relaunched site, which opened Friday, features clearer images of the clothing to allow f a more precise look at the junior sportswear collection and the new plus-size teen line, J.Lo Lovelies. Shoppers can also find links to Lopez’s music and film projects, as well as browse a selection of her songs to hear while shopping.
According to the company, traffic levels and sales on the site have exceeded expectations since its original launch in October, which was the impetus for the redesign.
“As the J.Lo by Jennifer Lopez mixed-media lifestyle brand and licensed products continue to evolve, it’s important for the Web site to reflect these dynamic changes,” a company spokesman said.
Besides the junior sportswear, girls’ and plus-size clothing collections, the J.Lo by Jennifer Lopez brand, produced by The Sweetface Fashion Co., now includes swimwear, fragrances and eyewear.