NEW YORK — Veteran fashion designer, former Chanel model, Fellini actress and now, downtown shop owner. Jackie Rogers, a woman who has long relished the glamorous life, is opening the doors of an eponymous boutique filled with her designs.
This story first appeared in the December 6, 2002 issue of WWD. Subscribe Today.
The 700-square-foot shop opened here Thursday in the Meatpacking District at 34 Little West 12th Street. Rogers, who has been designing clothes for 30 years, sells her collection to retailers such as Saks Fifth Avenue, Coplon’s, Halls in Kansas City and Ruth Young in Pittsburgh. However, the designer was looking for additional exposure as well as an outlet for her complete collection.
“They can’t buy all of the styles I design, of course, so I decided that I needed a showcase for what I’m doing. Plus, business has tripled in the last year,” the designer said.
Rogers estimated sales for 2002 to be in excess of $3 million. However, she does not yet have a forecast for first- year sales for the boutique. “I’ll be able to judge that better after Christmas,” she said.
The small boutique has a distinct Asian feel to it with accents of red and black lacquer. Clothes are displayed through the middle of the space, in order for shoppers to look at the pieces instead of rummaging through racks against a wall. Rogers specializes in blouses, dresses, trousers and jackets made of silk organza, gazar, crepe and jersey. Retail prices range from $450 to $2,500.
The neighborhood, which has become a burgeoning retail area this year with store openings like Alexander McQueen, Stella McCartney and Rubin Chapelle, appealed to Rogers. “I get a good feeling from that neighborhood,” the designer said. “Whenever I go to the Meatpacking District to have dinner at Florent, I’m always struck by the energy down there — and all that meat.”