LOS ANGELES — Finally, a Marc Jacobs store Angelenos can call their own.
And what a tribute to this city. The new ivy-covered, 3,500-square-foot Marc Jacobs collections store at Melrose Avenue and Melrose Place, which is to open with a star-filled party tonight, is an homage to the Art Deco glamour of L.A.’s long-gone retail temples.
Ultraluxe details reign, such as fluted Macasa ebony columns and a hall of beveled mirrors leading to dressing rooms.
“It really is a dream realized,’’ said Jacobs’ business partner, company president Robert Duffy, as he put finishing touches on the space. “I remember coming out here with my grandmother when I was 12 and shopping at the old Bullock’s Wilshire. It made such an impression.”
Duffy and his team have been so fixated on completing the store before the party that when actress Kate Capshaw wandered in wanting to shop Tuesday, he misstook her for a friend from New York.
The bell-shaped storefront on Melrose Place evokes a Thirties Hollywood aesthetic, sensual with its curving layout and sycamore wood fixtures and sumptuous in its champagne shades, from the Bernini chandelier that is a ceiling centerpiece to the velvet drapes serving as backdrops to the ready-to-wear collections inside because most of the wall space is taken up by five giant windows.
Yet this is no throwback: The concept, which will be extended to the new Paris door opening this fall, conveys a modernism in a way that only Marc Jacobs can.
Across the street is the new Marc by Marc Jacobs jewel box, its 2,500 square feet chockablock with the kind of bare essentials the locals can’t live without — and which have been blowing out, Duffy said. He finally gave in to enthusiastic customers and opened last weekend. Never mind that there were still merchandisers finessing the place. Some $65,000 of sunglasses and Vans slip-ons, along with plenty of Marc merch, sold in just two days. So, too, did six of the $550 Jacobs-branded surfboards.
Men’s wear is moving as fast as women’s, Duffy said, standing under one of the oversized skylights between the bow trusses, an architectural detail he insisted on leaving exposed. “They’re coming in here with their girlfriends and buying just as much.”
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)