A year after launching his Waterford home collection, Marc Jacobs is dipping a toe into the home fragrance market.
The designer and his fragrance licensee, Coty Prestige, are launching a limited edition scented collection in September that could well become a permanent addition to Jacobs' beauty lineup.
Room Fragrance Mist, $65 for 10 oz., is designed to scent rooms and linens. Scent Decanter with Sticks, $65 for 10 oz., diffuses fragrance into the air. And Moisturizing Hand Wash, $30 for 10 oz., is a gentle, hydrating cleanser.
"Marc loves to entertain, and his Waterford line inspired us," said Michael D'Arminio, vice president of global marketing for the Marc Jacobs and Vera Wang fragrance brands at Coty Prestige. "We took a risk with Marc's Splash fragrances — that type of formulation [popular in the Seventies] is unusual, but Marc's versions blew out the door. We think it will be the same for his home products. So many people talk about home fragrances, but they can be a challenge to do in department and specialty stores. But if anyone can do it, Marc can. Right now, these products are limited edition, but we would love to see them head into the permanent Marc Jacobs scent family."
The home products feature a blue-tinted blend of Tropical Rain Accord, passion flower and beech amber that was concocted by International Flavors & Fragrances.
In the U.S., the products will be available in about 200 specialty store doors. Bloomingdale's will have a one-month exclusive on the products, and in October they will head into Saks Fifth Avenue, Neiman Marcus, Lord & Taylor and Nordstrom. Globally, the products will be available in Japan, the United Kingdom, France and Italy, among other markets.
D'Arminio declined to discuss sales projections, but industry sources estimated that the line could do $5 million at retail globally.