NEW YORK — Marc Jacobs likes nothing better than to be a one-hit wonder.
The designer has built a loyal following for his eclectic, nonapparel creations that are offered intermittently in Marc by Marc Jacobs stores. Through a collaboration with Vans this fall, he whipped up a variety of limited-edition, $85 sneakers and wound up selling 1,400 pairs. At press time, there were only 42 pairs left to be had, and 1,400 pairs have been reordered.
Surfboards emblazoned with images of various countries’ national flags and retailing for about $550 are the latest hard-to-find items that have been unveiled at retail. Produced by Mad Dog Surf, the boards will be offered along with the designer’s customized skateboards, when the Marc by Marc Jacobs store opens in Los Angeles at the end of next month or in early March.
Condoms, playing cards, sleeping bags and beanbag chairs are some of the other short-lived products that have made a splash with Marc by Marc Jacobs shoppers. Adhering to the adage that people want what they can’t have, the company plans to continue to offer more customized pieces.
The designer’s business partner Robert Duffy said Marc by Marc Jacobs fans tend to drop by the Bleecker Street store here every week or two. “It’s almost a social thing. People hang out, talk and they might buy something. They always want something new,” Duffy said. “They’re such a fun customer. They’re open to anything.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia