NEW YORK — Marc Jacobs likes nothing better than to be a one-hit wonder.
The designer has built a loyal following for his eclectic, nonapparel creations that are offered intermittently in Marc by Marc Jacobs stores. Through a collaboration with Vans this fall, he whipped up a variety of limited-edition, $85 sneakers and wound up selling 1,400 pairs. At press time, there were only 42 pairs left to be had, and 1,400 pairs have been reordered.
Surfboards emblazoned with images of various countries’ national flags and retailing for about $550 are the latest hard-to-find items that have been unveiled at retail. Produced by Mad Dog Surf, the boards will be offered along with the designer’s customized skateboards, when the Marc by Marc Jacobs store opens in Los Angeles at the end of next month or in early March.
Condoms, playing cards, sleeping bags and beanbag chairs are some of the other short-lived products that have made a splash with Marc by Marc Jacobs shoppers. Adhering to the adage that people want what they can’t have, the company plans to continue to offer more customized pieces.
The designer’s business partner Robert Duffy said Marc by Marc Jacobs fans tend to drop by the Bleecker Street store here every week or two. “It’s almost a social thing. People hang out, talk and they might buy something. They always want something new,” Duffy said. “They’re such a fun customer. They’re open to anything.”
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