NEW YORK — Marc Jacobs likes nothing better than to be a one-hit wonder.
The designer has built a loyal following for his eclectic, nonapparel creations that are offered intermittently in Marc by Marc Jacobs stores. Through a collaboration with Vans this fall, he whipped up a variety of limited-edition, $85 sneakers and wound up selling 1,400 pairs. At press time, there were only 42 pairs left to be had, and 1,400 pairs have been reordered.
Surfboards emblazoned with images of various countries’ national flags and retailing for about $550 are the latest hard-to-find items that have been unveiled at retail. Produced by Mad Dog Surf, the boards will be offered along with the designer’s customized skateboards, when the Marc by Marc Jacobs store opens in Los Angeles at the end of next month or in early March.
Condoms, playing cards, sleeping bags and beanbag chairs are some of the other short-lived products that have made a splash with Marc by Marc Jacobs shoppers. Adhering to the adage that people want what they can’t have, the company plans to continue to offer more customized pieces.
The designer’s business partner Robert Duffy said Marc by Marc Jacobs fans tend to drop by the Bleecker Street store here every week or two. “It’s almost a social thing. People hang out, talk and they might buy something. They always want something new,” Duffy said. “They’re such a fun customer. They’re open to anything.”
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion