NEW YORK — Jacomo, a 31-year-old fragrance brand that enjoyed its heyday in the late Seventies and early Eighties, is striving for revitalization by spiffing up its look and launching a new scent.

The Mission: Using the Tax Free World Exhibition in Cannes, France (see story on page 4) as a platform on Tuesday, Jacomo Paris launched Jacomo de Jacomo Rouge, a new men’s scent, and a new-look version of its Jacomo de Jacomo men’s fragrance, which originally launched in 1980.

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