PARIS — Jade Jagger has a new role at Garrard: as designer of a permanent jade-themed fine jewelry line launching next spring.
Jagger's six-year stint as the creative director of the British jewelry brand ended last June. But over the last year, she has also been cooking up a signature clothing and jewelry line. Unveiled here Thursday, the collection will hit stores next season.
"I wanted to work on something more accessible that could appeal to both my 15-year-old daughter, say, and my mother [Bianca]," said Jagger, barefoot and clad in a black Burberry shirtdress. With wholesale prices ranging from 20 pounds (approximately $40) for a silver Kiss ring to 900 pounds (approximately $1,900) for a sculptural gold-plated skull necklace, the designer sees her jewelry collection, dubbed Treasure, as a more wallet-friendly extension of existing Jagger themes.
"Jewelry has a stability that fashion doesn't have. I like the idea of maintaining themes," said Jagger, explaining why signatures such as wing and skull motifs are revisited. Materials are mainly silver and gold plating, with semiprecious stones in chunky cocktail rings.
However, it's one of Jagger's new motifs — a pair of slanted lips — that will likely emerge as the brand's symbol. The lips are a subconscious wink, Jagger claims, to her rock star father's famously generous smackers.
The clothing — sassy beachwear basics such as silk jersey shorts and printed T-shirts — is an ode to Ibiza, Spain, where Jagger lives for a quarter of the year. "It was largely inspired by the freedom of life over there," she said, pointing to an embroidered palm tree on the back of one shirtdress, inspired by her garden on the island.
An Indian theme also pervades the collection, seen in shirtdresses, embroidered satin belts and hot-hued silks. Wholesale prices for the collection range from around 25 pounds (approximately $50) for a T to around 300 pounds (approximately $600) wholesale for an embroidered satin bomber. Jagger also disclosed she will likely be opening her first store in Asia next year, followed by stores in Europe.
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