By  on April 17, 2013

HONG KONG — While numerous brands and creatives are targeting China’s cash-rich consumers, Jonathan Riss, the Paris-based designer of Jay Ahr, is connecting with the country’s skilled artisans.

Riss is currently in China to start work on his resort collection. Last December, the Belgian designer opened an atelier in Beijing for his embroidery design and artwork through a partnership with the Beijing Institute of Fashion Technology. Located at the university, the 12,700-square-foot space functions as an incubator of sorts, open to students who can observe and learn from local artisans.

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