By  on July 26, 2007

NEW YORK — Shawn "Jay-Z" Carter is out to win.

The hip-hop mogul may have sold his Rocawear brand to Iconix Brand Group Inc. in April, but he remains more involved than ever as he and Iconix set out to build the clothing label into a $1 billion business. And, with the launch of the company's multimedia ad campaign, "I Will Not Lose," on Aug. 15, Carter hopes to inspire consumers while at the same time capturing the new mood in hip-hop fashion.

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