By  on May 28, 2007

FORT WORTH, Texas — J.C. Penney keeps raising the bar.

Over the past seven years the company has transformed itself from an uninspired mall placeholder selling dowdy basics, to the department store of choice for the moderate customer. Its merchandising and marketing efforts have received accolades within the industry, its same-store sales continue to increase and its stock price has risen more than tenfold since 2000

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