Perhaps the biggest trend in jeans over the past five years hasn’t been about the various looks or designs, but rather of the labels themselves. While Diesel had long banked on its branding, Seven revived, or at least reinvigorated, the notion of label hunting. Still, the jeans need to look good, and within the midst of the many denim companies that have sprouted recently, a mini explosion of trends have emerged. Here, some of the major jeans looks in the last few years.

(1998) LOW RISE: The waistline became the new hemline with the introduction of low-rise jeans. Daryl Kerrigan, who championed the low-rise look beginning in 1991 with her Nineties take on the Sixties hipster, credits “gym culture” with creating the demand for pants that would show off a flat stomach. Alexander McQueen took it down a notch further in 2000 with his “bumster” line that literally went to the bum.

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