Sheryl Crow sitting front row at Ralph Lauren comes as little surprise. After all, the country/rock singer “lives in Double RL,” as she said at the designer’s Friday morning presentation. But now that she’s starting her own denim line, could the singer’s attendance be a bit more strategic? Shopping for ideas, maybe? “I’m kind of inspired by Ralph,” Crow admitted, before adding that her collection, Bootheel Trading Co., will be sold at a more affordable price point and appear in stores like Dillard’s and Macy’s around the holidays.

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