MIAMI BEACH -- The second edition of the International Jeanswear show, which ended here Sunday, got another nod of approval from exhibitors, who for the most part rated it a great idea but cited a lack of retail traffic.

Some vendors said they saw consistent traffic, and some booths had a particularly busy look, but others said it was a slow three days. Nevertheless, most said they will keep coming back because they believe the event will pull in increasing traffic over the next two or three years.

The show, held at the Miami Beach Convention Center, had 400 exhibitors covering a space of 58,000 square feet. The exhibition was attended by 4,106 buyers. At the first edition, last September, there were about 200 exhibitors and 3,286 buyers, said a spokeswoman for Blenheim Fashion Shows, the show producer.

Marshall Lester, chief executive of the U.S. Apparel Division of the Blenheim Fashion Shows, said that because the show had doubled its space over the premiere event, the aisles looked more sparse. He also noted that Blenheim will be increasing its marketing and promotional efforts to retailers to generate more traffic for the next edition, scheduled for Sept. 22-24.

Among the busier exhibits was CK Calvin Klein, where sales representative Jamie Miller described bookings as "phenomenal." She noted that on the first day alone she opened six new accounts.

Some exhibitors went all out on display to attract buyers, and the 2,100-square-foot Replay booth was one of the star attractions. The booth recreated the firm's Country Store retail concept down to the raw wooden floor boards. As a further lure, the booth served prosciutto, parmesan and foccacia sandwiches, red wine and biscotti.

Replay was at the show more to promote its retail store franchise and in-store shop concept than to sell apparel, said Gaby Broichhausen, the U.S. president of the Milan-based denim company.

"We have two retail stores here now, in Los Angeles and New York," said Broichhausen. "We were waiting to understand the U.S. market more, to go slowly and make our own stores."

Now, however, Broichhausen said, she and Buziol would like to open 30 stores here in the next year.

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