NEW YORK — Jennifer Lopez has a glow that just won't quit.
Love at First Glow by JLo, the third fragrance in Lopez's Glow by JLo series, will make its debut in mid-January. It is the second flanker to be introduced in the Glow franchise, which was launched in 2002.
Lopez launched Miami Glow, the Glow brand's first flanker, in February and now is launching Live Jennifer Lopez, a new scent brand. Still Jennifer Lopez was launched in 2003. When this newest Glow fragrance is launched, Lopez's stable of scents will total five.
And, presumably, the franchise will glow on and on.
"I think Glow by JLo and this idea of ‘getting the glow' is definitely a very appealing concept to any woman," Lopez noted. "After the success of Glow by JLo, we wanted to explore a different kind of glow, and we came up with Miami Glow by JLo, which was something also so true to me. I think young people just enjoyed that spirit of Miami encapsulated in a bottle. It has been a very successful launch and that's why I think we will continue to develop the glow concept and keep it a ‘master piece' of the beauty house so that people can always fall in love with the original fragrance. Each year, our fans can discover a new ‘glowing' experience with the limited editions."
While 18- to 25-year-olds are the key age target for the original Glow by JLo scent, the Glow flankers skew younger, in the 12- to 18-year-old age group, said Catherine Walsh, senior vice president of cosmetics and American licenses for Lancaster Group Worldwide. "The consumer who is buying celebrity fragrances wants constant newness, and we're giving it to her," said Walsh. "Miami Glow was always intended to be a one-shot, as is Love at First Glow; each has brought added sales to the original Glow by JLo, too."
Added Lopez: "After the Miami mood, we were wondering what moment in life makes women glow. I remembered that moment in life when you're a teenager, developing feelings for a boy for the first time and making you blush and your heart beats so hard. You never forget your first love, you know — that privileged moment when nothing else matters. That's what I wanted to capture in this new fragrance."
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)