It’s the color of money, and Adidas and Jeremy Scott are banking on it smelling of success. The athletic-wear monolith has teamed up with the irreverent designer to collaborate on a sneaker as part of its ongoing "!- Signed" (pronounced I signed) project. The custom, limited-edition series launched in 2001 with a model by Bless; the Stella McCartney model sold out quickly this summer.

"Jeremy is number-six and the first American designer we’ve worked with," said Abby Guyer, trend marketing manager for Adidas, on Tuesday. "We purposely tracked him down for that reason. He’s very American, but has the cache in Europe and Japan. His designs and fans cross a lot of scenes across youth culture, high and low culture and music. It’s not unlike the customers Adidas reaches."

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