EAST HAMPTON, N.Y. — With more and more New Yorkers heading to the Hamptons each summer, jewelry retailers are following the crowds.

In an effort to provide for their customers during their weekend sojourns to the east end of Long Island, three jewelers — Tiffany & Co., Mayfair Diamonds & Jewelry and London Jewelers— have each recently opened new boutiques in the tony beach communities of East Hampton and Southampton, N.Y.

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