NEW YORK — For fine jewelry firms, there could be some sparkle next season, despite the dulling effects of the down economy.

Coming off one of the most challenging retail seasons in recent memory, jewelry buyers shopping the Couture Jewellery Collection & Conference in Phoenix and the JCK Show in Las Vegas weren’t exactly ordering with gusto, but most said they were feeling a little more upbeat about business as they nailed down their merchandise and marketing plans for the critical holiday selling season.

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