By  on February 1, 2008

Milan – Raf Simons is channeling his crisp and innovative vision into Jil Sander’s new eyewear collection.

The fashion brand has signed a licensing agreement with Marchon Eyewear Inc. for the production and distribution of men and women’s eyewear.

The first sunwear collection will debut at retail in January 2009, followed by prescription frames in April.

“Jil Sander is a brand that has the aesthetic competence to create a total look and I am looking forward to completing my vision for Jil Sander,” said Raf Simons.

Simons, who is just now starting to lay the base ideas for the future collections, knows exactly what he wants the frames to represent.

"I believe in an innovative product with a strong message because if it’s true that eyewear is a competitive market, there's still room to do something new, especially in terms of design,” said Simons. “I want to build a strong, conceptual and art driven eyewear (line) that puts the accent on strong colors and shapes and is in line with the clear aesthetic of the rtw."

Jil Sander chief executive officer Gian Giacomo Ferraris said eyewear is the next strategic step to grow the Jil Sander business. “After the successful reorganization of the Jil Sander Group, our focus is on developing new business directions and luxury accessories to enhance the lifestyle of the Jil Sander world,” said Ferraris.

Marchon president and ceo, Al Berg, expressed his pleasure for having added Jil Sander to their expanding designer portfolio. “The Jil Sander brand is very interesting as it is clean and pure yet distinctive and assertive. This design philosophy will make the eyewear collection extremely appealing and enduring to men and woken,” Berg said.

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