Designer brands seeking growth are turning to eyewear to boost brand awareness and the bottom line.
Jimmy Choo, which in February was acquired by TowerBrook Capital Partners LP, an international private equity firm, has signed a worldwide partnership with the Italian eyewear firm Safilo Group SpA to produce and distribute Jimmy Choo sunglasses and prescription frames.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)