• Tamara Mellon teams up withcustom shoe designer Jimmy Chooand establishes the Jimmy Choocompany in London.
• The duo opens the first Jimmy Choo boutique on London’s Motcomb Street.
• Jimmy Choo has its first big red-carpet moment when Cate Blanchett wears a pair to the AcademyAwards the year she is nominatedfor “Elizabeth.”
• The brand gets a major television plug when Sarah Jessica Parker’s character on “Sex and the City” says, “I lost my Choo.”
• Equinox Luxury Holdings Ltd.acquires Jimmy Choo, which at the time has four stores in the U.S. and the U.K. The transaction values the company around $30 million.
• Jimmy Choo exits from the company that bears his name.
• Robert Bensoussan joins thecompany as chief executive officer.
• Jimmy Choo kicks off its retail rollout at Harvey Nichols, with a new store and in-store shop concept designed by Milan architect Tiziano Vudafieri. It plans to open 15 freestanding stores over two years
• The company opens flagships on Madison Avenue in New York and New Bond Street in London.
• Jimmy Choo launches a collectionof handbags.
• Equinox enlists NM Rothschildto explore strategic options for theluxury footwear brand that couldinclude a possible sale, an initialpublic offering or a refinancing.
• Lion Capital, then known as Hicks Muse, acquires Jimmy Choo, valuing the company at101 million pounds, or $187 million at the exchange rate of that time.
• Jimmy Choo opens its first boutique in Paris, on Avenue Montaigne.2006
• Jimmy Choo marks its first decadein business.
• The London brand inks a distribution agreement with Murjani Group for India; it also forms Jimmy Choo Tokyo K.K., which it owns jointlywith Bluebell Japan Ltd., to buildthe Japanese business.
• Jimmy Choo and Safilo Groupsign a worldwide licensing agreementfor Jimmy Choo sunglasses andprescription frames.
• TowerBrook Capital Partners LLP snaps up Jimmy Choo in a deal that values the company at 185 million pounds, or $364.5 million at the exchange rate of the time.
• Joshua Schulman joins the firmas ceo.
• Mellon becomes an investor in Halston, joining Harvey Weinsteinon the board of the storied label.
• Jimmy Choo opens a 3,000-square-foot flagship on Rodeo Drive in Beverly Hills, adding to the 22 U.S. shops at the time.
• Jimmy Choo opens its biggest store in Japan, in Tokyo’s Ginza neighborhood.
• Revlon Inc. adds Mellon to its board.
• The brand receives the British Fashion Council’s Brand of the Year Award, the ACE Accessory Council Excellence Awards Designer Brand of the Year andFootwear News’ Brand of the Year Award.
• Jimmy Choo is honored withthe Nordstrom Partner in Excellence Award.
• The accessories firm launches Project PEP, a limited edition collection of handbags, shoes and small leather goods, in partnership with the Elton John AIDS Foundation to support the Simelela Centre in South Africa.
• The brand collaborates with Hunter for boots.
• The house collaborates with H&M on a collection, with hundreds of people lining up outside stores to get their hands on Jimmy Choo designs at budget prices. 2010
• Jimmy Choo launches Choo 24: 7 Perfect Shoe Closet at retail, putting a fresh spin on some old favorites, including platforms, pointy-toe pumps and strappy evening stilettos at prices from $395 for a basic flat to $1,200 for the Glenys gladiator stiletto.
• The brand launches a collaboration with Ugg Australia, featuring sheepskin boots with studs,grommets and fringe details.
• Jimmy Choo opens its largest flagship in Europe, covering 2,505 square feet on two levels at the intersection of Milan’s Via Sant’Andrea and Via Montenapoleone.
• Mellon is named an Officer of the British Empire as part of the Queen’s birthdayhonors list.
• British Prime Minister David Cameron appoints Mellon Business Ambassador for Britain.
Looking to 2011
• The Jimmy Choo fragrance will launch at Jimmy Choo stores in January, followed by worldwidedistribution in February.
• The company plans to add men’s shoes to its offerings in fall.
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